Awan
Awan is a premier Saudi brand dedicated to elevating the standards of cleaning and packaging solutions
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problem
The Saudi market for cleaning and packaging solutions has long been saturated with generic services that often compromise on material quality and professional reliability. Many businesses and households struggled to find a local partner that understands high standards of hygiene and presentation. This gap in the industry left customers facing a choice between overpriced international providers or inconsistent local options that lacked the specialized training and premium materials required to ensure safety and excellence
The Saudi market for cleaning and packaging solutions has long been saturated with generic services that often compromise on material quality and professional reliability. Many businesses and households struggled to find a local partner that understands high standards of hygiene and presentation. This gap in the industry left customers facing a choice between overpriced international providers or inconsistent local options that lacked the specialized training and premium materials required to ensure safety and excellence
solution
The goal was to build a strong, trustworthy identity for Awan that clearly communicates quality, reliability, and professionalism. The visual language emphasizes precision and cleanliness, drawing inspiration from order, structure, and efficiency—core to the brand’s services. A light green palette was introduced to evoke freshness, cleanliness, and renewal, while also giving the brand a calm and reassuring tone. The logo takes a symbolic approach: two crossed arms reflecting the meaning of the Arabic name (عوان), representing collaboration, support, and human connection. Across the broader identity, elements of the logo were deconstructed into bracket-like forms inspired by punctuation marks. These shapes act as a framing device, guiding attention and subtly expressing Awan’s focus on detail and precision in every aspect of its service.
The goal was to build a strong, trustworthy identity for Awan that clearly communicates quality, reliability, and professionalism. The visual language emphasizes precision and cleanliness, drawing inspiration from order, structure, and efficiency—core to the brand’s services. A light green palette was introduced to evoke freshness, cleanliness, and renewal, while also giving the brand a calm and reassuring tone. The logo takes a symbolic approach: two crossed arms reflecting the meaning of the Arabic name (عوان), representing collaboration, support, and human connection. Across the broader identity, elements of the logo were deconstructed into bracket-like forms inspired by punctuation marks. These shapes act as a framing device, guiding attention and subtly expressing Awan’s focus on detail and precision in every aspect of its service.
year
2023
timeframe
20 days
tools
Adobe Illustrator
category
Branding and Identity
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see also
.say Salam
i'm open for new opportunities, feel free to email me to see how can we collaborate
.say Salam