Fasla
Fasla is a premier Saudi-based grooming platform that offers a high-end barbering experience.
00
problem
Fasla had a vision of being more than just a grooming platform—it aimed to be a community for the youth. However, the existing branding felt distant and outdated, failing to resonate with the energy and brotherhood of its target audience. The problem was two-fold: the brand lacked the 'premium' cues necessary to justify its high-end positioning, and its visual tools were too weak to create an immediate impact in a fast-paced digital environment
Fasla had a vision of being more than just a grooming platform—it aimed to be a community for the youth. However, the existing branding felt distant and outdated, failing to resonate with the energy and brotherhood of its target audience. The problem was two-fold: the brand lacked the 'premium' cues necessary to justify its high-end positioning, and its visual tools were too weak to create an immediate impact in a fast-paced digital environment
solution
I wanted to bridge the gap between traditional craftsmanship and modern brotherhood. By integrating unique antique calligraphy with bold, large-scale fonts, I created a visual identity that is both impactful and refined—directly reflecting the brand’s core values of brotherhood, youth, and self-expression. The typography serves as the hero of the brand, making a statement of confidence and quality that encourages every man to embrace his individual style. Every design choice was curated to elevate Fasla into the premium grooming space, ensuring the brand not only attracts its target audience but also commands respect in a competitive landscape
I wanted to bridge the gap between traditional craftsmanship and modern brotherhood. By integrating unique antique calligraphy with bold, large-scale fonts, I created a visual identity that is both impactful and refined—directly reflecting the brand’s core values of brotherhood, youth, and self-expression. The typography serves as the hero of the brand, making a statement of confidence and quality that encourages every man to embrace his individual style. Every design choice was curated to elevate Fasla into the premium grooming space, ensuring the brand not only attracts its target audience but also commands respect in a competitive landscape
year
2024
timeframe
30 days
tools
Adobe Illustrator & Photoshop
category
Personal Project
01
02
03
04
05
06
07
08
09
see also
.say Salam
i'm open for new opportunities, feel free to email me to see how can we collaborate
.say Salam