La Ver

La Ver is a Saudi-based landscaping consultancy founded by an interior designer with a vision to unify indoor and outdoor design.

problem

La Ver entered a market where landscaping is often approached as a standalone, utilitarian service, with little consideration for how outdoor spaces connect to the overall design of a property. This created a gap between architecture, interior design, and landscaping—resulting in environments that feel visually disconnected and lacking cohesion.

solution

The goal was to craft a refined and elegant identity for La Ver that positions it as a premium landscaping consultancy with a strong design sensibility. The visual language was developed to bridge the worlds of nature and interior design—creating a brand that feels both organic and sophisticated.

A dark green color palette was chosen as the foundation, symbolizing nature, depth, and stability, while golden yellow accents were introduced to evoke a sense of luxury and warmth. This combination elevates the perception of landscaping from a basic service to a high-end design experience.

Typography played a key role in reinforcing this positioning. A combination of serif and cursive fonts was used to express elegance, fluidity, and attention to detail—mirroring the brand’s approach to crafting spaces that are both functional and visually harmonious.

The overall identity emphasizes balance, cohesion, and refinement, reflecting La Ver’s core philosophy: designing outdoor spaces that seamlessly align with the interior vision of a place. The result is a distinctive and premium brand presence that appeals to clients seeking thoughtful, well-designed environments.

year

2023

timeframe

16 days

tools

Adobe Illustrator